子谦译文｜创业教什么：六种主流创业理论的对比研究(15)

注释1：亚马逊前20名商业书籍排行榜上的《精益创业方法论》、《客户发展》和《设计思维》等书籍都证明了这一观点，而与此相应，关于更具学术基础的创业方法的书籍却相对缺乏。另一个能证明这种说法的证据是，根据Eduniversal硕士课程排名网站上，作者对全球十大创业课程大纲进行了在线审查：10个项目中有7个提到了商业计划，6个提到了精益创业方法及其兄弟商业模式生成和客户开发，5个提到了将设计思维作为学生的必读内容。在以学术为基础的创业方法中，只提到了效果逻辑理论，而且只有一个项目中提到。
2.4A three-tier framework for prescriptions of entrepreneurial methods 创业方法的三层框架
An organizing framework constituted of three levels was recently proposed by Mansoori (2015). The framework consists of the three levels of logic, model and tactics (see Fig. 1). Logic touches on issues that need to be dealt with at a higher level of thought and ognition; model acts as an intermediate level bridging thought and action, facilitating the transfer of entrepreneurial knowledge from prescribers to those seeking advice; and tactics concern the tools and practical strategies at a lower level of action and interaction. Mansoori(2015, 2017)claims that this framework can be used for severa purposes, such as guiding the design and development of effective entrepreneurial methods, improving the comprehensibility of advice given to entrepreneurs, and facilitating the comparisons of different entrepreneurial methods in more structured ways. The framework can act as a bridge between scholars and practitioners, validating that entrepreneurial methods have the potential to connect ideas and actions in pragmatic ways. Given that scholars have been lamenting the gap between theory and practice (Frank and Landstrm 2016; Rynes et al. 2001; Weick 2001; Banks et al. 2016; Van de Ven and Johnson 2006), this new role for entrepreneurial methods could gain prominence and attention (Mansoori 2017).