深度研究｜美国高中校长领导力分析(12)

To be a successful and effective school leader with outstanding leadership is no easy feat. Yet, effective school leaders are desperately needed in thousands of schools and educational institutions across this country and around the world. [4] Effective school leaders provide a clear vision and sense of direction for the school. They prioritize. Vision provides momentum and direction, not just for the team leader but for each and every team member. Also, principals must pair their vision with unrelenting passion. Vision and passion from an effective leader should generate inspiration, motivation and excitement that permeates throughout the school. Working with others, establishing a collaborative environment, actively developing the skills of others, balancing strategic and operational objectives, and the ability to adapt to change are crucial to the principal"s leadership. Good school leaders understand that the ultimate goal is to make students successful. [1]
We believe that the principal"s leadership matters and plays a decisive role in the development of the school to a certain extent. Especially in brand strategy, school running objectives, campus cultural environment and so on. Brand is the soul of a school. School brand reflects the potential of school competitiveness. Excellent brand strategy can not only help the school improve its enrollment competitiveness, but also expand its living space, maintain the school image, gather good teachers and ensure the sustainable development of the school. Only by building their own exclusive brand, can we improve the competitiveness of enrollment. [5] School operation is a complex system. As the main decision-maker of school, the principal plays an important role in the school"s brand strategy and positioning, which is the key to the success of school running.