ARCHINA专访B H首席执行官PatrickFejér｜开启卓越设计新篇章(21)

Q8：B H在中国的未来战略是什么？
What are the future strategies of B H in China?
Patrick：我们将继续专注于提升品牌理念，利用我们的综合服务和跨行业知识承接重大项目。中国市场高度成熟，我们的客户精通国际设计标准。我们的价值主张是我们独特的、全方位的综合服务平台，为客户提供一站式解决方案，创造世界级的设计。
Above all, we are focused on elevating our brand to take on major projects using our integrated service platform and cross-sector expertise. The Chinese market is highly sophisticated, and our clients are well versed in international design standards. Our value proposition is our unique, full-service integrated service platform to offer our clients a one-stop solutions provider who can produce world-class design.
Susanna：31 年前，B H 在赢得厦门高崎国际机场设计招标后开设了上海工作室，是首批在中国建立业务的建筑外企之一。从那时起，我们已经在中国设计了超过 2,400 万平方米的建筑作品。尽管疫情给我们带来了诸多挑战，但随着市场的持续复苏，我们对未来的机遇比以往任何时候都更加乐观。
B H was one of the first foreign architecture firms to establish a presence in China 31 years ago when we opened our Shanghai studio after winning the Xiamen Gaoqi International Airport design competition. Since then, we have gone on to design over 24 million square metres of built work in China across our key sectors and project typologies. Despite the challenges we experienced because of the pandemic, we are more optimistic than ever about the opportunities ahead of us as the market continues to recover.