全是干货！90岁台积电创始人1.5小时演讲，讲透60年创业管理心得(14)

We can be flexible in pricing with one-time-only ”buffer” deals, but to be loyal to other customers, when a one-time “buffer” deal is offered to one customer, similar deals should be offered to his direct competitors in the same field.（我们可以用一次性的“缓冲”交易灵活定价，但为了对其他客户忠诚，当一次性的“缓冲”交易提供给一个客户时，应该向他在同一领域的直接竞争对手提供类似的交易。）

这个是how you earn customer trust（如何赢得客户的信任）。好，再下一个，还有Organizing To Be a Marketing & Service-Centered Company（成为一个以营销和服务为中心的公司）。
这个Every employee is a sales person for the company, He (she) of course is a professional engineer, accountant, supervisor , etc., but he (she) is at the same time a sales person for the company.（每个员工都是公司的销售人员，他（她）当然是专业工程师、会计、主管等，但他（她）同时也是公司的销售人员）这个是Organization的一个必要。
Upper-level managers (j.g. 38 and higher) must be good businessmen in addition to being good salesmen and good professionals. If they are not, they should train themselves or be trained to be.（上层管理人员（约38岁或以上）除了是优秀的销售人员和专业人士外，还必须是优秀的商人。如果他们不是，他们应该训练自己或被训练成这样。）