子谦译文|创业教什么:六种主流创业理论的对比研究(28)

2023-06-03 来源:旧番剧
在模型层面上,表1显示了许多模型规定的程序步骤,这些步骤代表了创业过程的迭代性质,这种模型可以当做是对启发式方法或算法的总结。在一些模型中,比如精益创业、效果逻辑理论和设计思维,有一个清晰的顺序和反馈循环作为他们的处方的一部分,这些方法都为如何实现创业目标提供了明确的迭代模型。商业计划为必要的活动提供了一个明确的顺序,但它的目的是在流程开始时或在一个预先确定的周期(即年度计划周期)中使用。尽管如此,作为一个重要的模型,它还列举了一些具体步骤和重点领域。一些模型涉及到外部利益相关者的参与,例如精益创业,通过与外部利益相关者如客户、合作伙伴、供应商和投资者的频繁互动,可以做出明智的决策。类似的,设计思维还概述了收集用户反馈的步骤,以构思高质量的想法,并根据收到的反馈来完善这些步骤。
For the lower level of tactics, Table 1 illustrates that many of the entrepreneurial methods provide tactics that are aligned with their overarching logics. For instance, the lean startup methodology includes tactics such as concierge, A/B tests, and making early MVPs. Similarly, design thinking offers prototyping, customer interviews, and mixtapes to help entrepreneurs navigate the five phases of design thinking. Table 1 shows that Comparing effectuation to discovery-driven planning, prescriptive entrepreneurship, business planning, lean...the scholarly grounded entrepreneurial methods provide markedly less advice on this level than the practitioner grounded counterparts, illustrating a difference in inclinations for giving detailed and explicit prescriptions.
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