子谦译文|创业教什么:六种主流创业理论的对比研究(31)

2023-06-03 来源:旧番剧
整个过程最终将概念维度的总数减少到9个。由于这九个维度是从六种既定的创业方法中归纳而来的,所以没有一种方法可以作为基准。另一方面,该过程还允许进行更客观、公正和通用的比较。在最后阶段,编辑和同行评审人员审查了初步的框架和维度,进行了较小的修订,并最终形成了这九个最终的维度:不确定性管理、资源管理、知识扩展、重定向能力、持续学习、迭代过程、利益相关者互动、团队协作和价值创造(请参见表2)。
On the level of logic, many of the reviewed methods advise that entrepreneurs cope with uncertainty (i.e., uncertainty management) by systematically drawing on what is already known and then determining what information needs to be gathered (i.e., knowledge expansion), effectively making use of available and necessary resources (i.e., resource management). Most methods emphasize the importance of letting the generated insights direct the forward momentum of the process in drastic ways if necessary (i.e., redirection power). In the lean startup methodology, a drastic turn triggered by insights is called a “pivot. ”On the level of model, several methods outline a cyclical model (i.e., iterative process) of learning from interactions (i.e.,continuous learning) with external stakeholders (i.e., stakeholder interaction). Effectuation (Wiltbank et al.2006, p. 992; Read et al. 2016, p. 195) and the lean startup methodology (Ries 2011, p. 81) both contain visualization of cyclical models. Design thinking suggests a more back-and-forth approach, also resulting in an iterative process (Rauth 2015, p. 20). On the level of tactics, some methods emphasize taking action throughteam-based efforts (i.e., team collaboration) to create value for external stakeholders (i.e., value creation). The lean startup method involves creating an MVP. Design thinking, on the other hand, hinges on the creation of a prototype,and in effectuation, a key objectiveis to secure the commitment of stakeholders. Next, the framework with its nine conceptual dimensions will be used to conduct a second round of comparisons of the six entrepreneurial methods.
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