子谦译文|创业教什么:六种主流创业方法的比较(16)

2023-06-03 来源:旧番剧
最近,Mansoor提出了一个新的组织框架,它包括逻辑、模型和策略三个层次(见图1)。逻辑涉及需要在更高层次的思维和认知上处理的问题;模型是沟通思想和行动的桥梁,促进了创业者知识从开创者角色向咨询者角色的转移;而策略则是指在较低的行动和互动层面上的工具和实用策略。Mansoori称,该框架可以用于多个目的,如指导创业方法的设计和有效开发,提高创业者对建议的理解能力,并以更结构化的方式促进不同创业方法之间的比较;该框架可以作为学者和实践者之间的桥梁,验证创业方法是否有潜力以务实的方式将想法和行动联系起来;鉴于学者们一直在哀叹理论与实践之间的差距,这种新的创业方法的作用可能会更加显著和突出。
While the work of Mansoori(2015) is the first framework of its kind in the field of entrepreneurial methods,there have been similar frameworks in other fields. Among others, research areas such as firm strategy (Casadesus-Masanell and Ricart 2010), business research (Bryman and Bell 2007), management ideas (Rauth 2015), language teaching-learning (Anthony1963; Richards and Rodgers 2014), and total quality management (Dean and Bowen 1994) have all benefited from conceptual frameworks that organize the abstract and concrete aspects of their theories. These examples demonstrate the versatility of these kinds offrameworks and suggest that a similar framework might be appliedto entrepreneurial methods. As such, Mansoori’s (2015) three-tiered framework, shown in Fig. 1, will be used in this article to compare six entrepreneurial methods,and a more detailed account of it will now follow.
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