子谦译文|创业教什么:六种主流创业方法的比较(29)
2023-06-03 来源:旧番剧
对于策略层面,表1说明了许多创业方法提供的策略与他们的总体逻辑是一致的,例如,精益创业的策略包括礼宾原则、A/B测试和早期MVP(最小化可行产品)等。同样,设计思维也提供了诸如原型制作、客户访谈等方法,帮助创业者顺利完成设计思维的五个阶段。表1还显示,通过效果逻辑与发现性驱动计划、规范性创业、商业计划、精益创业方法的比较,发现学术派创业方法在这一层面上提供的建议明显少于实践派方法,说明它们在倾向于给出详细的和明确的方法上的差异。
3.3Step 3: developing a framework of nine conceptual dimensions of entrepreneurial methods
开发一个包含九个概念维度的创业方法的框架
The framework shown in Fig. 1, with its disaggregation into three levels, allows for a structured review of entrepreneurial methods, which enhances the clarity and visibility across methods. As a result, the authors were able to more effectively identify patterns. For instance, having the level of logic in mind primed the authors to spot ideas about aspects of the venture creation process that corresponded to that particular level, namely providing and discussing ideas involving the cognitive aspects of the venture creation process (e.g., uncertainty management). The development of the framework of nine conceptual dimensions occurred in three stages. In the first stage, independent reviews took place over a period of 6 years, generating two different doctoral dissertations in which several conceptual dimensions for entrepreneurial methods were formulated (Mansoori 2015, p. 23–5; Lackéus 2016, p. 61). In the second stage, the independently formulated conceptual dimensions were integrated in five full-day workshops, during which the authors exchanged ideas to unite the frameworks. Some of the conceptual dimensions were merged to represent more inclusive dimensions. For instance, “nature of change”and "locus of agency” were merged to form”redirection power” Other dimensions were discarded, as they did not span a sufficientnumber of entrepreneurial methods. An example of a discarded dimension was “reliance on historical data”, an important aspect of planning.