子谦译文｜创业教什么：六种主流创业方法的比较(39)

第五个概念维度涉及到反馈的作用，以及它如何在创业活动中为创业者提供学习机会。从反馈中不断学习在塑造创业过程的轨迹中扮演着重要的角色。反馈可以是经过深思熟虑的信息收集过程的结果，就像精益创业、设计思维和发现性驱动计划一样；它也可能是意外发现和偶然收获，就像效果逻辑和规范性创业。所有创业方法，除了商业计划之外，都高度重视持续学习和创业过程新学习的见解的哲学基础，持续性学习的一个来源就是外部环境的反馈。效果逻辑与其他方法有些不同，它较少的把持续学习作为一种固有的战略，而是更多地把它作为其他建议的副产品；在某种程度上，精益创业和设计思维则更加明确，将经过验证的知识作为其主要思想的基础。在面对新获取得的信息时，创业者需要持续的学习来重新审视和修正他所持的这种短暂的假设。
4.5Iterative process 迭代过程
The sixth conceptual dimension relates to the temporal and evolving nature of entrepreneurial models. Entrepreneurship is a dynamic process that requires flexibility and constant adaptation (Bruyat and Julien 2001). All entrepreneurial methods, with the exception of business planning, describe models that allow entrepreneurs to react to new information and environmental conditions in dynamic and iterative ways. Regardless of the fact that these models could be understood as heuristics or algorithm-based, there is an explicit circular and repetitive aspect to them that suggests a continuous revising of assumptions and the reinvention of the process as new information is unearthed (cf. Argyris 1976). A major difference between the models proposed in these methods is what triggers the restarting of the process. In effectuation, the restart occurs when new stakeholders join the process, bringing with them a new set of means and expanding the set of possible futures tocreate(Sarasvathy 2003).Inthe other iterative models, the restart is triggered when new information is acquired through external sources as well as when the entrepreneur intuits a need to revise key assumptions. A subtle difference between methods is an emphasis on iteration. The lean startup methodology, design thinking, and effectuation are fundamentally grounded in iterative processes, whereas discovery-driven planning and prescriptive entrepreneurship include relatively minor feedback loops that may or may not result in iterative processes.